Success story

cLIENT'S BUSINESS GOAL

Strategic partnership

Client is early stage start-up
ready for market penetration

GTM STRATEGY

A.

Mapping Industry Value Chain

Learning client market ecosystem, existing solutions in Israel and abroad. Also found a range of corresponding services in the sector, main competitors and their offerings.

B.

Ideal Customer Profiling

Researching best intl’ markets for penetration. the results directed business efforts towards France, Germany and UK.

C.

Research, Locating Targets

Located 61 potential partnership prospects in all 3 countries.

business development map

Closing in on a list of target companies and personas

THE EXECUTION

The inbound

Industry
positioning

Overhauling client company messaging including digital assets, media and organic content.
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Account based
marketing

Launched promoted content campaign on LinkedIn, targeting companies and decision makers chosen  as strategic prospects.
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Validating business assumpsions

Campaign results showed that a specific demographic of Engineering VP’s in specific companies engaged and expressed intent.

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The outbound

Researching strategic prospects

Found a relevant contact point through a
post on social media published by the
Director of Sales in a prospect company,
discussing the specific business problem
the client is targeting.
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Engaging strategic prospects

Created custom personalized reach out
messages sent to 250 chosen prospects
via direct digital channels.
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Analysis and
optimisation

Found that VPs in Operations referred our message to Procurement managers
a demographic not targeted initially.
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5

2nd meetings with fortune 500 companies

1

Investment opportunity

1

Partnership opportunity turned into
a joint venture with an intl'
manufacturing conglomerate.
The whole process was 3 months from launch to signed deal.

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