The UNIT Methodology

cLIENT'S BUSINESS GOALS

Strategic partnership

Finding the best partner to form the best relationship that puts you in the lead

Strategic client

Ensuring your mutual future growth
not just scoring the short term sale

Technology scouting

Locating the innovation of tomorrow
to tackle your challenges today

GTM STRATEGY

Mapping Industry Value Chain

- Learning industry ecosystem
- Defining market position

Ideal Customer Profiling

- Ideal company
- Ideal persona

Research, Locating Targets

- Industry databases
- Social media

business development map

Closing in on a list of target companies and personas

THE EXECUTION

The inbound

Industry
positioning

Account based
marketing

Validating business assumpsions

The outbound

Researching strategic prospects

Engaging strategic
prospects

Analysis and
optimisation

Cultivating Relationships
driving business Growth